With iOS 6 Integration, Facebook Set To Accelerate Mobile Success

If Passbook is the secret payload in iOS 6 like I suspect it will be, Facebook integration is the more obvious time bomb. Apple has proven in the past that putting social networks deeply into its products results in a big bump: When it added Twitter to iOS in iOS 5, it?boosted monthly sign-ups by 25 percent. Facebook has a lot more users to begin with, so the new sign-ups that its inclusion in iOS will deliver isn't likely to be quite as statistically significant. But the Facebook integration isn't about user?acquisition; it's about engagement. System-level sharing available to all apps is a huge boon for Facebook's social graph-building efforts. And for users, it's a great convenience feature.

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